|Google's Artist's Rendition of me. I do not own a hat like that, Google. Nice try.|
Here is the problem. Nothing in life is free. Listen, when radio programs were invented and, later, replaced by early TV programs, they existed as a means of advertisement. A company owned the show, a company known as a sponsor. Not like the sponsor I have. THAT guy is a fucking douchebag. He never wants to do anything fun and is always talking about chips and stuff. Anyway, these sponsors paid the cost of the program in exchange for the actors saying who they were being sponsored and, sometimes, even throwing in little advertising skits into the show. If you've seen Mad Men, you're probably familiar with the concept. If a show lost a sponsor, they had to get another one or else risk certain death. They were pawns. Pawns in the game of Life.
|This blog post brought to you by Life, by Milton Bradley. It's like Candy Land but with unplanned pregnancies and IRS liens.|
|Or, in the case of MTV, 12 spots breaking up every 4 minutes of horrible, horrible torture.|
None of this should be new information to you, this is all standard knowledge. Now, the internet more or less works the same way. Sure, some people produce content out of true altruism (i.e. suckers.) But, largely, if you want entertainment, you're going to either have to pay for it or else endure annoying intrusion into your life while someone else pays for it. You know, like dating.
I'm going to give an impromptu economic lesson again. Sorry. It's your own damn fault for not doing the summer reading I required. I'll make this as short and painless as possible. Freeriding. It means you have a public good, something everyone supports, and some people take advantage of it without paying for it or use more of it than they should. There, that didn't hurt too much did it?
|Now, let's talk about the Nash Equilibrium. Step 1) Sleep with Jennifer Connelly. Step 2) FUCK step 2. Let's repeat step 1.|
Which means less money to me, those bastards. Now, on the flipside, I understand why people use adblockers. Hell, I use an adblocker. That's right, I'm a hypocrite. So sue me. But I've made a concerted effort to use the ad blocker more judiciously, rather than leaving it on all the time, for every site. The problem is when websites take advantage of you, when they add more and more obnoxious and intrusive ads. Eventually, those ads begin to interfere with your enjoyment.
Alright, ready? Get this: peanuts are neither peas nor nuts.
|Like, whoa, man. Like..... whoa.|
You can also send another message by actually clicking on the ads on sites you do enjoy. And, you know, maybe buy some of the products. Use your money, your economic voting dollar, to support companies that employ reasonable ads. After all, the best way to make your voice heard is to show you, as the reader, appreciate these sorts of ads. You would rather they use these ads than the nasty, tricky ones that tries to steals your precious. Yes. They are soooo tricksies.
So, what is the lesson for today? Well, here is a simple, three step plan you can use to actually affect the ads used and help eliminate those annoying ads once and for all.
1) Employ an ad blocker, if you must, but turn it off on any website you visit regularly. Save it for strange, foreign sites that may employ nasty, STD-like code.
2) If a site you regularly visit had intrusive advertising that is negatively affecting your enjoyment then DO NOT ENABLE YOUR BLOCKER. Instead, stop visiting the site regularly. I'm sure there are dozens of competing sites out there with equally valuable content that won't hammer you in the face.
3) If the site has simple advertisement that does not impact you, show support for those sponsors that use quality advertising. Use those ads to actually purchase what they have to offer. Buy products from companies that use advertising policies you support.
In this way you become a better consumer.
NOTE: This entry was edited so as to not run afoul of my good friends at Google. Please do not take anything I've said as anything more than general commentary. You think, as a lawyer, I would know better.